Could the Jeep Wrangler Stand Alone?

by Larry H. Morton
(Texas, USA)


In the great big competitive world of automobile manufacturing would it be possible (and profitable) for a single brand to stand on its own?


To be more specific...could the Jeep Wrangler, in several configurations have a loyal and continuing market share while still under the broad umbrella of Chrysler/Fiat (or whoever owns the brand at the moment)...but without the other non-universal style models carrying the Jeep badge?

In other words, if the Grand Cherokee, Liberty, Patriot and Compass were to suddenly be discontinued or morphed into the Chrysler/Dodge stable, would the Jeep Wrangler survive as the only Jeep model?

Think about it. You go into your local Chrysler/Dodge/Jeep dealership and walk into the exclusive Jeep Only showroom and lot.

There you find the latest short wheelbase Wrangler with several levels of options starting at the most basic model all the way up to the loaded top of the line model...and everything in-between.

Also, available would be the newest Unlimited Wrangler in all levels from base to fully loaded...but it doesn't stop there.

Now you find a factory Wrangler pickup with a traditional bed and cab...an extended cab version...a flat bed version...a camper shell option...an ambulance rear entry...a soft top bed cover...

In this scenario the Wrangler would also have larger working trucks on bigger frames capable of hauling contractor sized loads and equipment in the 3/4 ton to the 2 and a quarter ton range.

These Jeeps would maintain the look and style of the original tub and fender "universal" Jeeps which have continued from the military MB, through the CJ, and now the Wrangler, all originating some 70 years ago.

And one more thing...all of these Wrangler Jeeps would have the most efficient, yet powerful gas and diesel engines available...with total sticker prices even the average working person could afford.

Just a pipe dream?...Maybe.

But I have never heard a good enough answer to the question: Why not?

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