Mahindra Tractor Ad Lies about Building WWII Jeeps
by John Headley
(Oak Ridge, NJ)
Willys MB WWII Jeep
Mahindra had no involvement with the building of any of the WW2 Jeeps!!!
How can Mahindra lie to the USA like that on current tractor ads. As is normal you can only "copy" what the USA has developed.
Please ask Mahindra to rescind its current ads on TV!
PS: The Bantam Company (in Pennsylvania), Willys-Overland, and the Ford Motor Company all submitted prototypes in 1941, Willys built most of them and Ford the rest.
Mahindra copied the post war Willys/Jeep which was not even the WW2 style.Editor's Comment: John...I believe you are referring to the televised ad below.
I have seen this ad myself which apparently is running throughout the United States. When I first saw the ad I had the same thoughts as you.
The ad does give a distinct impression that Mahindra and Mahindra of India was instrumental in building the World War II Jeeps during the war, rather then being licensed to assemble Jeeps from kits supplied by the United States...after the war ended.
I don't know if this inference was intentional, or just possibly worded improperly. Either way I think that the makers of this ad should remove it from the airways or change the wording to more accurately reflect the truth about Mahindra's role in post war Jeeps.
The story of Mahindra and Mahindra and how it became involved with the American Willys/Jeep can be found in the link below.
The Mahindra Jeep of India
I would like to think that the word "liar" may be a bit strong...and that the word "misleading" might be more accurate. Intentional or not, clarification is needed from the Mahindra tractor division regarding the content of this ad.