What Would You Do?

by Larry

I often read press releases and news article about what Chrysler/Jeep (Fiat) has planned for future Wranglers, Grand Cherokees, and other platforms donning the "Jeep" logo.

Although incorporating new technologies into Jeeps is not always a bad thing, I sometimes wonder if the big automakers really take into consideration the everyday Joe or Jane who would love to have something a little (or a lot) different than what the company presents to the masses.

When searching for a new Jeep or any other new vehicle today the potential customer usually finds various "packages" or, using the telecommunications ads, "bundling" options.

A few years ago I went into a Ford dealership (just for grins) to look at the new Mustangs. There on the showroom floor was a beautiful, fully loaded, convertible, V8, high performance, anniversary special...with a corresponding special (read high) price tag.

Out of curiosity I asked the salesperson if I could get the same Mustang without power door locks, power windows, anti-theft system, super stereo system, custom wheels, automatic transmission, etc.

While he stammered around...I went on to ask him if I could order a basic model the way I wanted from the factory, since they obviously had nothing similar available at the dealership.

He finally said I could get what I wanted, BUT...it would cost more to order a basic simple model than the super loaded package deal he had sitting on the showroom floor.

That's when I realized that if we as customers want a vehicle to be simplified and not "bundled" we end up paying MORE for Less.

I understand that the automakers see more profit in packaging/bundling options, but in my opinion the customer often has to settle on options he/she does not want or need...and still pay a darned high price.

So, after that trip down the rabbit trail I ask you this question:

If you could change anything about new Jeeps to attract more potential customers...What Would You Do?

Larry Morton,

(Please use the "Comment" link below to respond))

Comments for What Would You Do?

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What would you do?
by: Anonymous

Why not offer a Jeep as an ATV off road only, along the lines of those Kawasaki and Yamaha four passenger four wheelers only design it like a flat fender updated JC2/3, for off road only?

That way they would save money by not having to meet all those government highway requirements. Just a thought.

Jeeps from the factory
by: Dan Lindblad

I think you should be able to order and buy a new Jeep with no axles or suspension! The rolling chassis is delivered on dollies and then the customer can take it to his/her favorite 4x4 store and have them build the sh*t out of it! :)

A vintage Jeep would be great!
by: Adán Salgado

Hi, Larry,

I think that a vintage new Jeep would be great for us, the lovers of vintage models, just as simple as the first ones.

Nissan just had a similar idea and has decided to relaunch the brand Datsun with a truly vintage model. It will be basic technology and, most important, cheap! And Nissan is planning to sell it mainly in so called developing countries, but I think it would sell everywhere.

So, I think that the same would apply to Jeep. It would be lovely to buy a new vintage Jeep. I would be the first one to buy one! (I have my own page here of my 1965 CJ6 Jeep).


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